Built inpublic.
One founder, a spare room, and a refusal to sell leggings that haven't been squatted in first.
Every gym-wear brand tells you the same story: premium this, luxe that, empowering the other. Then the leggings arrive, you squat once, and the changing-room mirror tells you the truth the product page didn't.
WAYSHNER started with a simple, slightly stubborn idea: what if a brand held no stock at all? No warehouse. No guessing the size curve. No January sale to clear the guesses that missed. Publish the real fabric weight, make the piece after it is ordered, and let the price on day one be the real price.
The range is women-first, because women's gym wear is where the gap between marketing and reality is widest — twelve of the seventeen garments are cut for women, and the prints live there. The hoodies, sweatshirt, track jacket and heavier tees are unisex. Twenty pieces in total, each made after it is ordered and tracked to every corner of the UK for one fair price.
The road from here
Fifty-five garments were screened on published fabric weight, composition and whether they could actually be made in Europe. Twenty-two could not. What survived that is what is on the site.
Twenty pieces, open. Layers, tees, activewear and three accessories, in Onyx, Bone, Slate and Moss plus three in-house prints — every one made after you order it.
More colourways on the pieces that sell, and prints extended across the women's activewear. What gets added is decided by what actually sells and what the list asks for.
Europe, with duties settled at checkout. Then cup-sized support and a wider size run on the pieces that earn it.
Bought from people,not banners.
WAYSHNER grows through the women who wear it — creators with honest codes, fit testers across every size, and a list that hears everything first and steers what gets made next.
10% off your first order.
The list hears about new pieces before the site does — and decides what gets made next.
A few emails a month and the occasional text — nothing more. Privacy.
