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Thestandard.

Every brand says quality. We publish the numbers — the fabric, the weight, the maker, the cost — so you can check them yourself.

The fabric, in numbers

SpecWAYSHNERWhy it matters
Activewear225–230gsm four-way stretch · recycled polyester / elastaneCut and sewn to order from printed cloth, in Europe. Thin single-layer fabric goes see-through under load; weight and fibre are the fix.
Layers271–308gsm · cotton-rich fleece and recycled fleeceThe Core Hoodie is 280gsm, the Track Jacket 308gsm. You can feel a hundred grams in your hand without being told.
ConstructionDouble waistbands, lined hoods, real zip pockets, flat seams on the activewearThe details you can't see decide whether it lasts two months or two years.
PrintsPrinted on the flat panel, then cut and sewnThe pattern runs unbroken across the seams instead of stopping at a printed square on the front.

Four things we publish. No exceptions.

WhatWhere you can check it
01 · The weightEvery gsm on this site is the maker’s figure for that exact cloth, printed on the product page. Nothing is rounded up.
02 · The blankEvery page names the garment underneath — brand and style code. Search it and you will find the same spec sheet we read.
03 · The compositionFibre by fibre, for the version that ships to the UK. Where the EU and US versions differ, the EU one is the one you get.
04 · The mathsWhat the garment costs, what postage costs, what we keep. It is on this page, below, and it does not move.

Where a £52 legging goes

Where your money goesThe honest answer
The garment, made properly£23.94 including VAT — printed, cut and sewn for you in Latvia. Premium weight costs roughly double what fast fashion pays; that is the see-through difference.
Getting it to you£3.59 postage from Europe, tracked. You pay £3.95 at checkout, or nothing over £75.
Card feesAround £1.37 on a £56 order. Small, real, and never added on top.
What we keepAbout £27 — a small brand's margin. It pays for customer service, returns, and the next colourway. Not a marketing department.

The £80+ heritage names charge more mostly for the label. We'd rather show the working.

The list

Hold us to it.

Every number on this page, in your inbox — and 10% off the first thing you order.

A few emails a month and the occasional text — nothing more. Privacy.